Kylie Jenner, one of the youngest self-made entrepreneurs in the beauty industry, has spent the last decade building a global empire with her makeup brand. As she celebrated the brand’s 10th anniversary with heartfelt posts looking back at her journey, it was a happy moment for her and her fans, but unexpectedly stirred controversy online. Some users questioned her obsession with the brand, sparking a wave of comments that quickly went viral.

When a celebration turned into controversy

As she marked the 10th anniversary of her brand, Kylie Jenner shared several nostalgic posts on Instagram, revisiting her early days as a makeup mogul. However, not everyone appreciated the celebration. One user commented, “Why be so obsessed with your child self tho lol. I don’t get it.” The remark quickly gained attention online, sparking mixed reactions from fans. While many supported Kylie for honoring her younger self, others accused her of being overly self-focused.

Kylie Jenner’s powerful response and ‘king kylie’ comeback

Kylie decided not to stay silent. She replied, “Because she BUILT @kyliecosmetics ?? and deserves to be celebrated after a decade of being an icon!!!!! Bye!!!! i’m obsessed with her!!!!!!!” Her statement was a reminder that she’s proud of her achievements and her journey.Around the same time, the reality star announced the relaunch of her ‘King Kylie Collection’, reviving her early makeup staples like metallic glosses, her iconic eyeshadow palette, and her original lip kits. Sharing her excitement, she wrote, “This King Kylie Collection is truly for you!!!” thanking her fans for their decade-long support.

Kylie Jenner on the work front

Kylie Jenner will be stepping into acting with ‘The Moment,’ a Charli XCX-conceptualized project starring Rachel Sennott and Alexander Skarsgård. Kylie has also explored music, appearing on the track ‘Fourth Strike’ with Terror Jr, marking her first official music release.