Dressed in chic all-black outfits, Huma Qureshi and Saqib Saleem made a stylish appearance in Kolkata, exuding effortless sophistication. Instead of relying on the large-scale promotional campaigns that have become synonymous with Bollywood releases, the actor-siblings are placing their faith in people and personal interactions, hoping that genuine conversations will carry their film further than traditional advertising ever could.The siblings also expressed their gratitude for the warmth they received from the people of Kolkata during their visit on Sunday. Saqib added that the city already feels familiar to him, as he has several friends and hopes to collaborate and explore opportunities to work with people from Kolkata. The duo noted that the overwhelming response from audiences has only strengthened their belief in connecting with people directly and letting viewers become the film’s biggest ambassadors.Speaking during a promotional stop in Kolkata on Sunday, Huma said the team has consciously stayed away from the usual marketing playbook. Rather than investing heavily in flashy campaigns, they have been travelling across cities, meeting audiences face-to-face and letting word of mouth become the driving force behind the film’s journey. According to her, the strongest endorsement a film can receive comes from viewers who enjoy it enough to recommend it to others.Saqib echoed the sentiment, adding that the film belongs to its audience as much as it does to its makers. He described people as the film’s biggest ambassadors, saying every conversation, recommendation and shared experience helps the project reach new viewers in a way that paid promotions cannot replicate. The siblings stressed that this grassroots approach has allowed them to experience firsthand how audiences are responding to their work.For Huma and Saqib, the tour is not merely about encouraging people to watch a film but about building conversations around it.
